Sell stock you do not have yet
A sold-out page loses the buyer. A pre-order page keeps the sale and tells them when it ships, so a slow batch is no longer lost revenue.
Sell it before it lands
Open pre-orders on a product while it is still being made, shipped or restocked. Buyers order now, you see real demand early, and every order ships from the same admin when the stock comes in.
- Pre-order with a delivery date
- Back-in-stock emails built in
- 0% transaction fee
One launch, from first order to the buyer's door
A new ski for an example workshop, followed from the pre-order plan to the note that tells each buyer their pair is on its way.
List the product before it exists
Add a pre-order plan to the new ski with its delivery date and a pre-order price. The product page shows a pre-order button instead of sold out.
Fernie Ski Works Example store, Fernie, Canada
Why sell on pre-order
Earn before the batch is done
Pre-orders turn a waiting period into selling time. Three makers, three reasons.
Know how many to make
Open a run to pre-orders and let the orders tell you what to build. Buy materials for the demand you can see, not the demand you hope for.
Make a launch an event
Give loyal buyers first access to a new print run with a pre-order price, then email everyone else when it is back in stock.
Built in, no app to install
Everything a pre-order needs, in the admin you already use
Powder 108 launchActiveDelivers15 MarchExample figures
Pre-order plans
Add a pre-order plan to a product, name it and set when it delivers. Buyers see the plan on the product page and on their order.
Percentage off10%Fixed amount off$40Set price$560
A pre-order price
Reward early buyers with a percentage off, a fixed amount off or a set pre-order price, only for the pre-order.
When the order is placedOffWhen the order shipsOn
Hold stock your way
Choose whether stock is held the moment a pre-order is placed or only when the order ships.
Indigo leaf, singleKeep sellingIndigo leaf, doubleStop at zero
Keep selling when sold out
Let a product, or just one size or color, keep taking orders at zero stock, or stop at zero. Your call per variant.
Tell me when it is backname@example.comOne email, then deleted
Back-in-stock emails
Buyers leave an email on a sold-out variant and confirm it. They get one email when it returns, then the address is deleted.
Order 3107Pre-orderOrder 3108Pre-orderExample figures
Pre-orders in your orders list
Every pre-order lands with your other orders and carries its plan, so you know what to ship when the stock comes in.
AI native
Ask how the launch is going and get the next step done
Counting pre-orders, checking stock against them and writing the buyer update used to take an afternoon of spreadsheets. Ask the assistant instead: it reads your orders, inventory and purchasing, drafts the restock order and the email, and acts only after you confirm.
Answers about orders, stock and purchasing in plain words
Writes the launch page copy and the buyer update for you
Everyday AI work like copy and questions uses no credits
Questions about pre-orders on Tanqory
Straight answers on setup, payment, stock and cost.
Do I need an app for pre-orders?
No. Pre-order plans, keep-selling settings and back-in-stock emails are part of Tanqory, in the same admin as your products and orders.
When does the buyer pay?
The buyer checks out like any other order, through the payment provider you connect, and the order records the pre-order plan and its delivery date.
Can I offer a pre-order on only one size or color?
Yes. Each variant can keep taking orders at zero stock or stop at zero, so one sold-out size can stay on sale while the rest sell from stock.
What happens to my stock counts?
You choose. Stock can be held as soon as a pre-order is placed or only when the order ships, so counts match how you work.
What is the difference between a pre-order and a back-in-stock email?
A pre-order takes the order now. A back-in-stock email lets a buyer ask to be told when a sold-out variant returns, and they decide then.
What does it cost?
Pre-orders are part of every Tanqory plan. Tanqory adds a 0% transaction fee on every sale, and you pay only your payment provider's own rate.
Open your next launch to pre-orders
Set a delivery date and a pre-order price, keep sold-out variants on sale and tell buyers the moment stock returns, all from one admin.
- 0% transaction fee on every plan, with any payment provider you connect
- Unlimited products and orders on every plan
- Everyday AI work, like writing product copy, uses no credits
3 days free before your first charge.
