Brand
Tanqory brand kit
The logo files for press, partners and developers, in SVG and PNG, and how to use them: the clear space, the smallest sizes, black and white, our typefaces and the few things never to do.
- W = 3⁶ = 729Canvas width
- α = 22.62°Arm angle, rise 5 in 12
- γ = 75°Sides of the crown
- 1.617 ≈ φArms to crown, by area
The logo files
Two forms, each in black and in white: SVG for the web, and PNG at two sizes for documents and publishing tools that take no SVG. Use the horizontal logo for headers and wide formats, the symbol for icons and small square places.
Horizontal logo, black
Symbol and wordmark on one baseline, for white and light backgrounds.SVG 2.4 KBPNG 1000 pxPNG 2000 px
Symbol, black
The symbol alone, for icons and small square places on light backgrounds.SVG 0.4 KBPNG 500 pxPNG 1000 px
Symbol, white
The symbol for black and dark backgrounds, as on an app icon tile.SVG 0.4 KBPNG 500 pxPNG 1000 px
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One ZIP, about 100 KB. By downloading a file you accept the usage terms. Read the usage terms
Clear space and smallest size
Give the logo room on every side, and never show it smaller than it can be read.
Clear space of one crown height
Keep text, images and other marks away from every side by X, the height of the chevron crown at the size you use. The same X holds for the symbol and the horizontal logo.
- 34 px, smallest on screen
- 16 px, favicon only
- 15 mm, smallest in print
Smallest sizes
On screen the symbol is at least 34 px tall, and 16 px only as a favicon. In print it is at least 15 mm tall. Always scale it evenly.
Black, white and the type we set
The brand has no accent colour. Set the logo in black on light backgrounds and in white on dark ones, whichever gives the most contrast.
Black
HEX #000000RGB 0, 0, 0CMYK 0, 0, 0, 100PMS Black C
White
HEX #FFFFFFRGB 255, 255, 255CMYK 0, 0, 0, 0PMS White
- 21:1
- 15.9:1
- 7.3:1
- 12.6:1
- 17.4:1
- 21:1
Contrast on each background
Every pairing here passes WCAG AA. Avoid low contrast, such as a grey logo on light grey, and gradients, patterns or photos.
Azonix, the display face
For the hero headline only, in Latin script. Never for body copy.
Geist, the text face
For body copy, labels and every heading after the hero.
Geist Mono, for code
For code, data and technical specs.
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Use the files as supplied
Use the official files exactly as they are, in one solid tone. Each of these changes the logo or overstates its legal status.
Don't stretch it
Scale both ways together.
Don't rotate or tilt it
It always stands upright.
Don't add a shadow
Keep it flat, with no effects.
Don't add gradients
One solid tone, end to end.
Don't tint each shape
All three shapes share a tone.
Don't recolour it
Black or white, nothing else.
Don't add clutter
Set it on a calm, plain ground.
Don't lower its opacity
Never let the ground show through.
Don't move a shape
Crown and arms keep their places.
Don't mark it registered outside Singapore
Use ™ there, and on the name everywhere.
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Next to your brand, and in your code
Next to a partner logo
Set both logos at the same visual weight, with a thin divider between them and the clear space around both. Keep both in one tone, and get written approval from Tanqory before you publish.
<svg role="img" aria-label="Tanqory" viewBox="0 0 729 683" fill="currentColor" xmlns="http://www.w3.org/2000/svg"> <path d="M121.661 388.363V488.525L53.0182 310.086L329.47 194.084V682.609L228.857 593.958V326.29Z"/> <path d="M607.339 388.363V488.525L675.982 310.086L399.53 194.084V682.609L500.143 593.958V326.29Z"/> <path d="M26.5091 247.103L365.447 100.356L702.491 247.102L729 147.694L365.447 0L0 146.747Z"/></svg>Inline in a web page
Set the symbol inline with its fill as currentColor, so it takes the text colour around it, and give it an accessible name.
Trademarks
The registry records behind the Tanqory marks, and the symbol to use with each one.
The T logo in Singapore
Trade mark No. 40202605723R, registered as from 5 March 2026 in Class 42, software as a service. Proprietor: TANQORY PTE. LTD. The registration covers the logo, not the word TANQORY.
The name TANQORY in the United States
Application serial No. 99701141 in Class 42, software as a service for building and running online stores. The USPTO issued a Notice of Allowance on 6 October 2026: the name is allowed for registration and is not yet registered. Owner: Tanqory Inc.
| Mark | Symbol |
|---|---|
| The T logo in Singapore | ® (registered) |
| The T logo everywhere else | ™ (trademark) |
| The name TANQORY everywhere | ™ (trademark) |
Usage terms
How to describe your product
- Works with TanqoryUse
- Integrates with TanqoryUse
- Official Tanqory appAvoid
- Certified by TanqoryAvoid
Your brand comes first.
Who owns the Tanqory marks?
Tanqory does. The marks are the Tanqory name, logos, symbols, icons, wordmarks, product names and distinctive design elements. Brand value created through your use of them benefits Tanqory, and nothing in these terms gives you ownership.
What does permission to use them cover?
Use the marks only as these guidelines allow, without distortion, change or misleading presentation. The permission is non-exclusive, non-transferable, non-sublicensable and revocable.
Can the Tanqory logo be larger than mine?
No. Tanqory marks never appear more prominent than your own brand, and they are never the main identity of your product or service.
Can I say my product works with Tanqory?
Yes, when the words are accurate and specific, such as "works with Tanqory" or "integrates with Tanqory", and your brand stays primary. Never suggest that Tanqory built, sponsors, certifies, endorses or is formally affiliated with your product unless you have written approval.
Can I use Tanqory in my app, company or domain name?
Not without written permission. That covers app, product, company and developer names, domains and social handles, and Tanqory feature names in an app title that could make it look official.
What happens when the guidelines change?
Tanqory may update these guidelines, and you make the needed changes within a reasonable time. Tanqory may review a use and ask for changes, or withdraw permission; you then stop using the marks and remove them where reasonably possible.
Who do I ask?
For a legal question about the marks, write to legal@tanqory.com. For permission or anything else, use the contact page. If you are not sure a use is allowed, ask before you publish or print.
How to describe your product
- Works with TanqoryUse
- Integrates with TanqoryUse
- Official Tanqory appAvoid
- Certified by TanqoryAvoid
Your brand comes first.
Writing about Tanqory, or building with it?
Take the files, keep the clear space and the black and white, and ask us before anything that goes beyond these guidelines.
Press files SVG and PNG, drawn on the official paths
- Horizontal logo, blackSVG 2.4 KB
Horizontal logo, whiteSVG 2.4 KB- Symbol, blackSVG 0.4 KB
- Symbol, whiteSVG 0.4 KB