Events and ticketing

Sell out the weekend.

Passes with a fixed number on sale, merch pre-orders, the recording after the show and a membership for the regulars. Tanqory, the AI-native commerce platform, writes the line-up page with you and adds a 0% transaction fee to every sale.

Start selling Follow one event

An event producer with a headset around her neck checks the run sheet backstage.

Lantern Field Weekend, an example event

Early-bird pass400 of 400 sold: Sold out
Weekend pass364 left at $119: On sale
Tour tee pre-ordersCollect merch at the venue: 214
Tanqory transaction fee: 0%

What event businesses sell

Everything around the event, in one store

Festivals, venues, promoters and touring acts sell more than admission. One catalog holds all of it, with one checkout.

Passes and admission

Day and weekend passes with a fixed number on sale. When the count reaches zero, the pass shows as sold out.

A crowd seen from behind at an outdoor stage at dusk, a few arms raised.

Passes (example)

Early-bird weekend pass: Sold out
Weekend pass: 364 left

Merch and drops

Tees, totes and pins on pre-order before the show, collected at the venue or sent by local delivery.

A man folds plain t-shirts into stacks on a merch table before the doors open.

Pre-orders (example)

Lantern Field tour teeCollect merch at the venue: 214

Recordings and photo packs

The live set, the programme and the photo pack sell as downloads after the event. The buyer gets the file after payment.

A sound engineer adjusts faders on a mixing desk at an outdoor festival at blue hour.

After the weekend (example)

Live from Lantern FieldDigital download: 152 sold

Memberships, gift cards and codes

A yearly circle for regulars as a subscription, gift cards for the season, and early-bird codes for your list.

Built into the plan

MembershipsFriends of the Field, $8 a month: Subscription
Gift cardsFor passes and merch: Any amount
Early-bird codesFor your mailing list: Discounts
Venue pickupCollect merch at the venue: Pickup

Follow one event from announcement to the week after

One event, start to after

Follow one festival from announcement to the week after

Lantern Field Weekend is an example two-day outdoor festival. Five moments, each one handled in the same admin.

AI writes the line-up

Write the line-up page and the pass listings for our two-day weekend.
Line-up page: Written
Pass listings: 2 products
Listing images: Generated
Published after: You confirm

Early-birds sell out

Early-bird weekend pass: $89
Sold: 400 of 400
Paid with: Stripe
Tanqory transaction fee: 0%
Weekend pass now on sale at $119: Live

Merch on pre-order

Lantern Field tour teePre-order, collect merch at the venue: $32
Pre-orders taken: 214
Merch sales so far: $6,848

Pass holder reminder

Draft a reminder for pass holders: gate times and what to bring.
To pass holders: 1,236
Draft: Ready to send
AI credits used: None

The recording sells

Live from Lantern Field: $12
Downloads sold: 152
The buyer gets it: After payment
Event sales in total: $143,756

PassesMerch and recording

Start with your next event

Example event and figures. Card processing is charged by your payment provider at its own rate.

AI for a small crew

The desk work of an event, done with you

A small crew runs the line-up, the shop and the inbox at once. Tanqory takes on the writing and the admin, replaces the extra apps you would add, and everyday writing never uses AI credits.

Line-up pages and listings
AI writes the line-up page, each pass and merch listing from a few lines, and generates and edits the product images.
Emails to pass holders
Gate times, a merch drop, the recording release. The assistant drafts them, and emails, product copy and policies never use credits.
An assistant in the admin
Ask it to make an early-bird code, change a price or pull a sales report. It acts across the admin after you confirm.

See the AI in the admin

Sell where fans are

Fans find the weekend where they already scroll

Sell on Instagram and TikTok from the same catalog and prices, and send a product feed to ChatGPT. Every store also speaks the Universal Commerce Protocol, so AI shopping agents can find your passes and merch and buy them.

Instagram, Facebook and TikTok from the same products and prices
A product feed to ChatGPT so AI assistants can recommend your event
The Universal Commerce Protocol on every store, for AI shopping agents

See sales channels

Passes and merch sold, by channel (example)

Your store742
Instagram and Facebook418
TikTok291
AI shopping assistants151

Items sold on every channel1,602

Event sales in total$143,756

PassesMerch and recording

Example event and figures.

Pricing

A plan price, and 0% of every pass

400 early-bird passes at $89 come to $35,600. Tanqory takes no share of that: you pay the plan, and your payment provider its own rate, which we never mark up.

$19 /month
- 50,000 AI credits
- 10,000 marketing emails a month
- 10 GB storage
- 0% transaction fee
Starter
For your first store
Choose Starter
$49 /monthRecommended
- 150,000 AI credits
- 25,000 marketing emails a month
- 50 GB storage
- 0% transaction fee
Growth
For a growing shop and a small team
Choose Growth
$149 /month
- 500,000 AI credits
- 75,000 marketing emails a month
- 200 GB storage
- 0% transaction fee
Business
For wholesale and larger teams
Choose Business
$399 /month
- 1,000,000 AI credits
- 200,000 marketing emails a month
- 1,024 GB storage
- 0% transaction fee
Scale
For custom builds and high volume
Choose Scale

Compare every plan

Questions organizers ask before passes go on sale

A woman packs a folded tour t-shirt and a pin into a kraft box at a packing table.

Can I put a fixed number of passes on sale?

Yes. Each pass is a product with its own stock count. Set 400 early-bird passes and the pass shows as sold out when the count reaches zero, while the standard pass keeps selling.

Can fans pre-order merch before the event?

Yes. Pre-orders are built in: put the tour tee on sale before it is printed, then let buyers collect merch at the venue or choose local delivery.

Can I sell the recording or a photo pack after the event?

Yes. Add the file to a digital product once. After the buyer pays, the download is ready for them, in the same store as your passes and merch.

How do I run early-bird pricing?

Two ways, often used together: an early-bird pass with its own price and stock count, and a discount code you send to your mailing list. The assistant can make the code for you after you confirm.

Can I sell memberships or season passes?

Yes. Subscriptions are built into the plan with no extra app: set a monthly or yearly price and each member is charged again on that schedule. Gift cards are built in too.

What does it cost to sell passes on Tanqory?

You pay a fixed plan price and a 0% transaction fee to Tanqory on every pass, tee and download. Your payment provider charges its own rate, which we never mark up. You can start free, with 3 days before your first charge.

Does the AI writing cost extra?

No. Chatting with the assistant and letting it act in the admin, product copy, emails, policies and reports never use AI credits. Credits are for images, a store launch and theme generation, and every plan includes some each month.