Direct to consumer
Sell direct. Keep the customer.
Your own store, your own payment provider and your own customer list. Tanqory adds a 0% transaction fee on every plan, so the sale and the buyer both stay with your brand.
Who this is for
You make the product. You should own the sale.
Selling through someone else's shelf means their fee, their rules and their customer. On Tanqory the store is yours: buyers pay through the provider account you connect, every order and customer record sits in your admin, and you can export all of it whenever you like.
- 0% transaction fee on every plan
- Buyers pay through your own provider account
- Customers, orders and products export as CSV
Why brands sell direct
Four reasons to sell from your own store
Each one is part of every Tanqory plan.
Keep more of every sale
Tanqory adds a 0% transaction fee with any payment provider you connect. You pay your provider's own rate and we never mark it up.
Know every buyer
Each order adds a customer record to your admin, ready for email, segments and repeat offers.
A storefront that is yours
Every theme is free, built in React and TypeScript, and stays editable in the visual editor.
Be found where buyers ask
Send product feeds to ChatGPT, Google, Meta and TikTok from one settings page.
- Transaction fee
- 0%
- On every plan, with any payment provider you connect.
- For every theme
- $0
- Every Tanqory theme is free and built in React.
- Product feeds
- 4
- ChatGPT, Google Merchant Center, Meta and TikTok.
How a direct sale flows
From your store to your account, with nobody in between
One example order, followed from the product page to the payout. The buyer pays through your provider, Tanqory takes no cut of the sale, and the customer joins your list.
What you run it with
Everything a direct brand needs, in one admin
Storefront, checkout, customers, channels and an AI assistant that takes routine work off your team.
A storefront in your own look
Pick a free theme built in React and TypeScript, served from the edge. Edit it in the visual editor, or ask AI in Studio to change the theme or write a new one. Developers get open APIs and headless storefronts when they want their own stack.
See the themesCheckout through your own provider
Connect your Stripe or PayPal account in a few clicks, or Braintree and regional gateways for local payment methods. Tanqory adds a 0% transaction fee on every plan and never marks up your provider's rate.
See paymentsCustomers who come back
Marketing email, subscriptions and product reviews are built into the plan, with no extra apps. Add the loyalty add-on when you want points and rewards. Every buyer is a record you own.
See marketingMore places to be found
Send your catalog to ChatGPT, Google Merchant Center, Meta and TikTok from one settings page, and sell on marketplaces and social channels from the same admin. Every store also speaks the Universal Commerce Protocol, so AI shopping agents can discover, browse and buy.
See sales channelsAn assistant that does the work
Ask in plain words instead of clicking through screens: the assistant acts across products, orders, customers, discounts and marketing, with your confirmation. The product copy, emails and reports that eat a small team's week are drafted for you, and this everyday work never uses credits.
Meet the assistant
The relationship
The buyer knows your brand, and you know the buyer
When the sale happens in your store, the next one can too. A repeat buyer in an example store looks like this in your admin.
- Order history and contact details in one record
- Segments for email and repeat offers
- Reviews collected and shown by your store
Built in
Part of the plan, with no extra apps
What a direct brand usually adds one app at a time is already in the admin.
On every plan
- Transaction fee0%
- Every themeFree
- Products and ordersUnlimited
- SSL and hostingIncluded
Marketing email
Campaigns and automated emails sent from the admin.
Subscriptions
Sell refills and repeat orders on a schedule.
Product reviews
Collect, moderate and show reviews.
Markets and currencies
Sell abroad in local currencies.
B2B and wholesale
Serve stockists from the same store.
Workflow automation
Let routine steps run on their own.
Data export
Products, customers and orders as CSV.
Open APIs
An SDK and headless storefronts for developers.
Questions about selling direct
What does direct to consumer mean on Tanqory?
You sell from your own store to the people who use your product. The store, the checkout and the customer records are yours. Buyers pay through the payment provider account you connect, and orders arrive in your admin.
What does Tanqory charge per sale?
A 0% transaction fee on every plan, with any payment provider you connect. You pay a fixed plan price and your provider's own rate, which we never mark up.
Which payment providers can I use?
Stripe, PayPal and Braintree, plus regional gateways for local payment methods. You connect your own account, so payouts follow your provider's schedule.
Who owns the customer data?
You do. Customers, orders, products, discounts and analytics live in your admin and export as CSV whenever you want a copy.
Can I still sell on marketplaces and social channels?
Yes. You can sell on Amazon, eBay, TikTok Shop, Facebook and Instagram from the same admin, and send product feeds to ChatGPT, Google Merchant Center, Meta and TikTok.
Do I need a developer?
No. Pick a free theme and edit it in the visual editor, or ask AI to change it. If you have developers, themes are React and TypeScript, and open APIs support headless storefronts.
Can I try it first?
Yes. You get 3 days free before your first charge.
Your product, your store, your customer
Open a store that sells direct, with a 0% transaction fee on every plan.