Sell online courses
A course packages a skill you already teach into lessons a buyer can follow at home, often with a workbook or a kit. This guide covers who the idea suits, what you need, how to plan, price and record a course, and how to sell it online.
The idea, step by step
How to start selling online courses in five steps
Courses sell on a clear result and a teacher people trust. Each step says what to get right and where your Tanqory store does the work.
It suits people who already teach a skill
The idea suits teachers, coaches and makers whose students keep asking the same questions, from music and languages to sewing or bookkeeping. Most of the work comes before launch, in planning and recording; after that, the course sells without new stock.Describe your course in one sentence and the AI store builder makes a store you can review before you record the first lesson.See the AI store builder
A quiet room, a camera and a clear microphone
A recent phone or camera, a clip-on microphone, steady light and a quiet room are enough to start. Add simple editing software and a place to write workbooks. If you teach health, money or safety topics, check the rules where you sell.Sell lessons, workbooks and recordings as digital products in Tanqory, with each version a variant of one course.See digital products
Plan the result first, then short lessons
Write down what a student can do at the end, then split the path into short lessons with one task each. Record a pilot lesson, show it to a few students, and fix what confuses them before you record the rest.AI writes the course description from your notes and edits preview images, so every listing explains the course the same way.See AI product content
Price the result, not the hours of video
Buyers pay for what they will be able to do, so price from the result and from courses on the same topic. Add your recording and editing time and any kit you post. Offer a course alone and with a workbook or a kit.Tanqory adds a 0% transaction fee with any payment provider you connect, and never marks up your provider's own rate.See how payments work
Show a free lesson and sell where students look
Put a short free lesson and the full lesson list on the course page so buyers know what they get. Share clips where your students already spend time, and send workbooks and kits with the course.Sell in your store and, from the same admin, on Facebook, Instagram and TikTok Shop, where students already watch clips.See sales channels
Your store
Open a course store that runs with you
Three parts of Tanqory take the routine work, so your hours go into teaching.
A store ready to sell from one sentence
Describe your course. The AI store builder makes the brand, theme, pages and first products for you to review and change.See the AI store builder
An assistant that acts in the admin
Ask about orders or customers and let the assistant do the work, with your confirmation. Everyday chat with it uses no credits.See the AI assistant
0% transaction fee on every sale
Connect your own Stripe, PayPal or Braintree account. Tanqory adds no transaction fee and never marks up your provider's rate.See checkout
More ideas
More business ideas
The same five questions, answered for other ideas.
Start a candle business
Wax, wick and scent: test burns, safe labels and gift-ready packing.Read the ideaSell pottery and ceramics
Mugs, plates and vases: batches, glazes, pricing and safe packing.Read the ideaStart a hot sauce business
Recipes, a licensed kitchen, labels and bottles that ship safely.Read the idea
Selling online courses online: questions
Do I need qualifications to sell an online course?
For most skills, no; buyers judge you by your results and your free lessons. Some topics, such as health, finance or safety, can carry rules or require a licence, so check the rules where you sell.
Can I sell a course with a physical kit?
Yes. Many courses sell with a printed workbook or a kit of materials. List the course on its own and as a bundle with the kit, and ship the kit like any other product.
Can I try online courses as a store before I buy stock?
Yes. Describe the idea in one sentence and the AI store builder makes a store with a brand, theme, pages and first products for you to review and change. Plans start with 3 days free before your first charge.
Does Tanqory take a cut of each sale?
No. Tanqory adds a 0% transaction fee on every plan with any payment provider you connect, and never marks up your provider's own rate.
Where can I sell online courses online?
In your own Tanqory store first, and from the same admin on Amazon, eBay, TikTok Shop, Facebook and Instagram, with product feeds to Google Merchant Center.
Start your course store
Describe your course in one sentence and review a store ready to sell.