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A buyer in another country notices quickly when a store was not built for them: a price in a currency they have to convert, an email in a language they do not read, a cookie banner that does not follow their rules. In Tanqory, a market is the place you fix all of that at once. It groups the countries that share the same settings, such as currency, catalog and shipping, so each part of the world gets a store that fits it.
Here is the order that works, with what changed in October along the way.
Step 1: Create the market and choose its countries
Open Markets in your admin, choose Create market, name it and pick the regions it covers. Group countries that should share a currency and a catalog. A clear name, such as European Union, keeps the list easy to scan once you have several.
A market with only its regions set uses your store's defaults for everything else, so you can stop here and come back to the rest.
Step 2: Price in the buyer's own money
Open the market's Currency setting. For a market that covers several countries, choose Use local currencies, the recommended option, so each buyer sees prices in the currency they use. Then turn on Price rounding so converted prices land on clean figures instead of odd amounts.
If you set a manual exchange rate, Tanqory now shows you the market prices that rate would give you before you save it. Nothing changes on your storefront until you do.
Step 3: Give it a domain and a language
Assign the market a domain and a language so its storefront reads as local. The domain has to be set up for your store first. Domains and language per market covers the steps.
Language now reaches your emails too. Tanqory sends customer emails in the buyer's language when a full translation exists, then your store's default language, then English. An email never goes out half translated: if a translation does not cover all of it, the whole email goes in English. A template you wrote yourself keeps the language you chose for it.
Step 4: Set up shipping before you go live
A market cannot take orders until a shipping zone and rate cover its regions. Add them before you set the market to Active, or buyers there will reach checkout and stop.
Step 5: Check the consent rules
Privacy rules differ by country, and your cookie banner now follows them by market:
- Buyers in the EU, EEA, UK, Switzerland, Quebec or an unknown location opt in to tracking.
- Buyers in other markets get opt-out with notice.
- Global Privacy Control is honored, and a Do Not Sell link covers the US. It limits pixels and ad sharing, not marketing to people who subscribed.
The email sign-up box at checkout can be pre-selected in the recommended regions or in regions you choose, except in the EU, EEA, UK, Switzerland, Canada, Thailand, Turkey, Brazil and South Korea. The SMS box always starts unchecked. Whatever the default, consent is what the shopper accepts: marketing consent at checkout explains what counts.
Step 6: Send the market's catalog where its buyers shop
Product feeds now price each country the way checkout does, in that market's currency, and add the category, age group, gender, color and size details shopping platforms check. Turn the feeds on in Settings > Product feeds.
If you move your catalog between stores, product exports now keep a price and compare-at price for each market, every metafield, and each variant's HS code and country of origin, so customs details survive the round trip.
Before you switch it on
- The market's status is Active only when it is ready to sell.
- A shipping zone and rate cover every region in it.
- Prices show in the local currency and look rounded.
- Any email template you wrote yourself is in the language you want for this market.
The Markets article walks through every setting, and global selling shows what else a market can change.
