SOLUTIONS
Turn attention into repeat customers
Build consistent engagement across the customer lifecycle. Reach customers through owned channels, personalize within realistic boundaries, and measure what matters—without perfect attribution.
Works with your preferred channels
Email
Direct messaging
SMS
Mobile engagement
Push
App notifications
Webhooks
Custom integrations
API
Developer tools
Email
Direct messaging
SMS
Mobile engagement
Push
App notifications
Webhooks
Custom integrations
API
Developer tools
What Market & Engage means
Market & Engage is about building sustainable customer relationships through owned channels—email, SMS, and push notifications. It means consistent brand presence from first touch through repeat purchase, personalized messaging that respects consent boundaries, and lifecycle orchestration that reduces manual work. It's engagement designed for the reality of rising acquisition costs, limited attribution, and consent-first privacy regulations.
The engagement lifecycle
Effective engagement follows the customer journey. Here's how Tanqory helps you reach customers at each stage with relevant, consent-aware messaging.
Welcome & Onboard
Browse & Discover
Convert & Complete
Post-Purchase
Retention & Loyalty
Re-engagement
Customer context
New subscriber or first-time customer. High intent, low familiarity with your brand.
Business outcome
Build trust and set expectations for what comes next.
How Tanqory helps
Automated welcome series with brand story, key product categories, and clear communication preferences. AI assists with tone and localization; you approve before sending.
Customer context
Customer browsing but not purchasing. Exploring options, comparing, or waiting for the right moment.
Business outcome
Stay present without being intrusive. Provide value, not just promotion.
How Tanqory helps
Segment by behavior: send relevant product updates, content, or educational messaging to returning visitors.
Customer context
Customer showing purchase intent: items in cart, viewed checkout, or abandoned mid-flow.
Business outcome
Remove friction and provide timely nudges without aggressive pressure.
How Tanqory helps
Cart and browse recovery messaging triggered by behavior. SMS for urgency when appropriate. Clear messaging on shipping, returns, and support options.
Customer context
Customer completed purchase. Waiting for delivery, evaluating product, deciding if they'll return.
Business outcome
Reinforce the decision, provide support, and prepare for the next interaction.
How Tanqory helps
Order confirmation, shipping updates, usage tips, and support access. Cross-sell when contextually relevant, not immediately after purchase.
Customer context
Existing customer. Past purchase history, known preferences, demonstrated product affinity.
Business outcome
Keep them engaged, increase purchase frequency, and build long-term value.
How Tanqory helps
Personalized recommendations based on purchase history. Exclusive access or early product drops. Segment by engagement level and adjust frequency.
Customer context
Customer has stopped engaging. No purchases, no opens, or unsubscribed from some channels.
Business outcome
Revive interest without being annoying. Understand when to let go.
How Tanqory helps
Targeted re-engagement campaigns with a clear value proposition. Channel preferences respected.
Omnichannel consistency without chaos
Customers expect consistent messaging across channels. See how Tanqory coordinates engagement from a unified view.
Email campaigns with brand consistency
Create email campaigns with templates that maintain brand guidelines automatically. Personalize subject lines, content blocks, and CTAs based on customer segments. Preview across email clients before sending.
Decision-ready insights, not perfect attribution
Third-party cookies are unreliable. Cross-site tracking is limited. Multi-touch attribution is increasingly difficult. Marketing measurement in a privacy-first world requires accepting these constraints and focusing on what you can measure: engagement patterns, lifecycle progression, and contribution to revenue. Tanqory provides reporting on campaign performance, channel effectiveness, and customer journey progression, with first-touch and last-touch attribution models. Understand which segments respond, which messages drive action, and where customers drop off—without claiming to measure every touchpoint perfectly. Focus on directional accuracy and decision-making speed, not attribution perfection.
AI assists, you control
AI handles repetitive work while you maintain approval authority. Here's what AI can help with:
Content suggestions
AI-generated subject line variations and body copy drafts for campaigns are on our roadmap. When available, you will review, edit, and approve before scheduling. No auto-send without explicit approval.
Segmentation help
AI helps you query and filter your existing customer segments: high-intent browsers, lapsed customers, frequent buyers. You decide which segments to activate and what messaging to send. AI-proposed new segments are on our roadmap.
Localization support
AI assists with translation and cultural adaptation for multi-market campaigns. Maintains brand voice across languages. You review for accuracy and cultural fit before launching in new markets.
Send-time optimization
AI-recommended send times based on per-customer engagement patterns are on our roadmap. You set the boundaries: time zones and business hours. The system respects your rules.
Brand voice consistency
Training AI on your approved content to maintain tone, terminology, and messaging style is on our roadmap. Approval workflows will ensure AI-generated content matches your brand standards before going live.
Compliance guardrails
Automated content checks for common issues—unsubscribe link presence, consent requirements, prohibited claims—are on our roadmap. When available, they will flag potential issues for human review. They will not guarantee legal compliance—that remains your responsibility.
Common questions about marketing and engagement
What channels does Tanqory support?
Tanqory provides infrastructure for email, SMS, and push notifications. Email is included in the platform. SMS and push require provider integration (you connect your preferred provider or use recommended partners). We do not provide social media advertising, paid search, or display ad management—those remain separate tools.
How does segmentation work?
Segmentation combines behavioral data (browsing, purchase history, engagement), demographic data (location, language), and consent status. You define segment rules; the system evaluates customer data against those rules to build segment membership. AI helps you query and filter existing segments, and you control which segments are activated and what messaging they receive.
Can I A/B test campaigns?
Campaign A/B testing—including subject lines, content variations, and send times—is on our roadmap. Today you can build separate campaigns for different segments and compare their reported results.
How does AI maintain brand consistency?
Training AI on your approved content—messaging guidelines, tone examples, and past campaigns—is on our roadmap. As we add AI content generation, all output will go through approval workflows before customer-facing use. AI assists; your team maintains final control.
How do you handle consent and privacy compliance?
Tanqory provides tools for consent capture and unsubscribe handling. Double opt-in is available for stricter markets. Consent is captured per customer and available to your segments. We do not provide legal advice—you are responsible for understanding and complying with GDPR, CCPA, CAN-SPAM, and other regulations in your markets.
What if attribution is incomplete or inaccurate?
It will be. Cross-site tracking is limited; customers interact across devices; not every touchpoint is measurable. Focus on directional insights: which campaigns drive engagement, which segments respond, where revenue trends are moving. Accept that perfect attribution is not realistic in today's privacy-first environment.
Can I integrate with my existing email provider?
Tanqory includes email sending infrastructure. If you have an existing provider with established sender reputation, you can continue using it via API integration. If you're starting fresh or switching, Tanqory's built-in email infrastructure handles authentication, deliverability monitoring, and sending.