Research topic
Checkout and conversion
How checkout speed, attribution and the system as a whole shape whether a shopper buys.
Each paper states its method, puts its evidence in captioned tables and ends with its limitations.
Papers
Conversion as a system outcome: a design for behavioural optimisation under constraints
We propose treating conversion as an outcome of the whole commerce system and describe a design that optimises it under fairness and latency limits.
Cross-channel attribution with learned credit models, calibrated by experiments
We describe an attribution design that combines Shapley, graph and sequence credit models and calibrates them against randomised experiments.
Latency, perceived performance and checkout: a design argued from response-time research
We describe a checkout latency design built on published response-time research, with a worked latency budget and a slowdown experiment to test it.