Customer segments
Find the buyers who will buy again
Group customers by what they did: orders, spend, location, tags, consent and products bought. Describe the group in a sentence, AI writes the filters, and you send it an email or a discount.
Why segments
Your customer data, put to work
Segments live next to the orders and profiles they read from, so there is no list to copy into another tool and nothing to keep in sync.
Always up to date
A segment is a saved set of rules, not a frozen list. Open or refresh it and the count follows every new order and changed profile.
Ready on day one
Every new store starts with six ready segments, from first time buyers to email and SMS subscribers, with no rules to write.
Consent respected
Filter on email, SMS and WhatsApp consent. A bulk email or SMS to a segment goes only to the customers who said yes.
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Build with AI
Describe the group. AI writes the segment.
Type who you want in plain words. AI turns the sentence into filters you can read and edit, shows how many customers match, and changes nothing until you press Apply. Hours of spreadsheet work become one sentence, with no separate segmentation app to pay for.
Dog owners who bought puppy food but have not reordered in 45 days and get our emails
- Products boughtincludesPuppy kibble 6 kg
- Last order dateis before45 days ago
- Email marketingisSubscribed
- Email campaign
- Discount
- Automation
- Export CSV
Email the segment
Pick the segment as the audience of a campaign and see how many can be reached before you send. Only subscribed customers get it.
Give it a discount
Apply an offer to everyone in the segment, so the refill reminder goes with a reason to buy now instead of a store-wide sale.
Automate and export
Let a workflow add customers to the segment as they qualify, send SMS or push in bulk, add tags, or export it as a CSV.
Templates
Start from a template in two clicks
Fifty ready segments in eight groups, from high value customers to birthdays this month. Open one, adjust a number, save it.
Customers likely to spend more
Customers in the high spend band of your store. Show them the premium range first.
Used to be highly engaged
Buyers who once ordered often, then went quiet. Win them back before they forget you.
Recently abandoned checkout
People who reached checkout and left. A reminder to them beats an ad to strangers.
High spend, no order in 6 months
Your best customers who have not been back in half a year. Give them a reason to return.
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Segment questions
Straight answers on how segments work and what they cost.
Talk to our team about your customers and the campaigns you want to run.
Talk to salesRead the help centerWhat is a customer segment?
A saved group of customers defined by rules, for example everyone who spent more than a set amount and has not ordered in six months. The rules are stored, not the list, so the group follows your store as orders and profiles change.
How does AI build a segment?
Describe the group in a sentence. AI proposes a name, a description and the filters, shows how many customers match, and leaves your current segment untouched until you press Apply. When a sentence is unclear it asks a short question with options instead of guessing.
Can the admin assistant create segments for me?
Yes. Ask the assistant in the admin to create, change or delete a segment. It shows what it will do and acts only after you confirm.
Which filters can I use?
Orders count, total spent, average order value, first and last order, products bought, product tags, discount codes used, tags, marketing consent for email, SMS and WhatsApp, language, market, currency, country, province, city, postal code, store credit, subscription status, abandoned checkout, spend tier, purchase probability and churn risk.
Do segments respect marketing consent?
Yes. Bulk email and SMS to a segment go only to customers who are subscribed to that channel, and SMS waits for daytime hours in the customer's country.
Can I export a segment?
Yes. Export any segment, or all customers, as a CSV file from the admin.
Talk to our team about your customers and the campaigns you want to run.
Talk to salesRead the help centerSend the right offer to the right buyers
Open a store, bring your customers in, and build your first segment from one sentence.
- Customer segments in every plan
- Fifty ready templates and six default segments
- AI that writes the filters from a sentence
3 days free before your first charge.
