Sell jewelry online
A practical guide for makers and resellers of rings, earrings, necklaces and more: what to decide first, how to photograph small pieces, how to price them and how to ship them safely.
The guide
How to sell jewelry online in five steps
Jewelry sells on detail and trust. Each step below says what to get right and where your Tanqory store does the work.
Choose a range you can explain
Pick one direction, such as everyday silver, fine gold with stones or bold statement pieces, and one buyer. A tight range makes your photos, prices and story consistent. Group pieces into collections by metal, stone or occasion so buyers can browse the way they shop.In Tanqory, products, variants and collections live in one catalog, with sizes and metals as variants of one piece.See how the catalog works
Make it or source it, and record the materials
Whether you cast at your bench or buy from a supplier, keep a record of every metal, plating and stone. Buyers ask what a piece is made of and whether it suits sensitive skin. Rules on metal content and hallmarks vary, so check the rules where you sell.Tanqory tracks stock for each variant and location, and the assistant can draft purchase orders for you to confirm.See how inventory works
Photograph small pieces in sharp detail
Shoot each piece on a plain ground in soft daylight, close enough to see the setting and the finish, then add one photo worn on the body for scale. State the size, weight, metal and stone in every description.AI writes the product copy from your notes and edits product images, so every listing reads and looks the same.See AI product content
Price from your costs, then from the market
Add up materials, findings, packaging and your time for each piece, then the payment and shipping costs. Compare with pieces of similar quality, and keep room for gift sets and seasonal offers.Tanqory adds a 0% transaction fee with any payment provider you connect, so the margin you set is the margin you keep.See how payments work
Pack it to arrive like a gift
Use a small rigid box inside a padded mailer, and choose tracked, insured shipping for higher-value pieces. Tell buyers how returns work for earrings and personalized pieces before they buy.Set shipping zones and rates in Tanqory, then compare carrier rates and print labels in the admin.See how shipping works
Your store
Open a jewelry store that runs with you
The last step is the store itself. Three parts of Tanqory do most of the work, so the hours go into the product.
A store ready to sell from one sentence
Describe what you sell. The AI store builder makes the brand, theme, pages and first products for you to review and change.See the AI store builder
An assistant that acts in the admin
Ask about stock, orders or customers and let the assistant do the work, with your confirmation. Everyday chat with it uses no credits.See the AI assistant
0% transaction fee on every sale
Connect your own Stripe, PayPal or Braintree account. Tanqory adds no transaction fee and never marks up your provider's rate.See checkout
More guides
More selling guides
The same five steps, written for other products.
Selling jewelry online: questions
Do I need a license to sell jewelry online?
It depends on where you sell and what the pieces are made of. Some places have rules on metal content, hallmarks, nickel or materials for children's jewelry, so check the rules where you sell before you list.
How should I price handmade jewelry?
Add the cost of metal, stones, findings and packaging, your time at the bench, and payment and shipping costs, then compare with pieces of similar quality. Review prices when metal costs change.
Where can I sell jewelry online?
In your own Tanqory store first, and from the same admin on Amazon, eBay, TikTok Shop, Facebook and Instagram, with product feeds to Google Merchant Center.
Does Tanqory take a cut of each sale?
No. Tanqory adds a 0% transaction fee on every plan with any payment provider you connect, and never marks up your provider's own rate.
Can I start with only a few products?
Yes. Start with the pieces you sell best and add more as you go; no plan limits how many products or orders you have.
Start your jewelry store
Describe your pieces in one sentence and review a store ready to sell.