Sell coffee online
A practical guide for roasters and coffee shops selling beans, ground coffee and cold brew: choosing a range, sourcing and roasting, photos, pricing and shipping it fresh.
The guide
How to sell coffee online in five steps
Coffee buyers come back when every bag tastes as good as the last. Each step says what to get right and where your store does the work.
Choose a short list of coffees
Start with a few coffees you can keep in stock, such as a house espresso, a filter roast and a decaf, and decide on bag sizes and grind options. A short list is easier to keep fresh and to describe well.In Tanqory, each coffee is one product with size and grind as variants, grouped into collections.See how the catalog works
Source and roast with records
Buy green beans from importers or farms you trust, and record origin, process and roast date for every batch. Food rules cover labels, allergens and roasting premises in most places, so check the rules where you sell.Tanqory tracks stock for each coffee and bag size, and the assistant can draft a reorder for you to confirm.See how inventory works
Show the bag, the beans and the brew
Photograph the bag on a plain ground, the beans close up, and one cup brewed. In every description give the origin, process, roast level, tasting notes and roast date in the same order.AI writes product copy from your tasting notes and edits product images, so every coffee reads the same way.See AI product content
Price by the bag and by the month
Add green beans, roasting, bags, labels and your time, then payment and shipping costs. Compare with roasters of similar quality, and price repeat deliveries so regular buyers have a reason to stay.Tanqory adds a 0% transaction fee with any payment provider you connect, and subscriptions are built in.See how payments work
Ship it fresh
Roast close to the ship date, pack in bags with a one-way valve, and tell buyers the roast date. A light parcel keeps postage down, so choose packaging that fits the bag closely.Set shipping zones and rates in Tanqory, then compare carrier rates and print labels in the admin.See how shipping works
Your store
Open a coffee store that runs with you
The last step is the store itself. Three parts of Tanqory do most of the work, so the hours go into the product.
A store ready to sell from one sentence
Describe what you sell. The AI store builder makes the brand, theme, pages and first products for you to review and change.See the AI store builder
An assistant that acts in the admin
Ask about stock, orders or customers and let the assistant do the work, with your confirmation. Everyday chat with it uses no credits.See the AI assistant
0% transaction fee on every sale
Connect your own Stripe, PayPal or Braintree account. Tanqory adds no transaction fee and never marks up your provider's rate.See checkout
More guides
More selling guides
The same five steps, written for other products.
Sell home decor online
Vases, lamps and furniture: scale, finish and safe delivery.Read the guideSell digital downloads online
Printables, presets and sound packs: previews, licenses and delivery.Read the guideSell jewelry online
Small pieces, big detail: photos, materials, sizing and safe shipping.Read the guide
Selling coffee online: questions
Do I need a food license to sell coffee online?
Coffee is food, so most places have rules on labels, allergens, premises and registration for roasting and packing. Check the rules where you sell before your first sale.
How should I price coffee beans?
Add green beans, roasting time, bags, labels and your time, then payment and shipping costs. Compare with roasters of similar quality, and review prices when green coffee costs change.
Where can I sell coffee online?
In your own Tanqory store first, and from the same admin on Amazon, eBay, TikTok Shop, Facebook and Instagram, with product feeds to Google Merchant Center.
Does Tanqory take a cut of each sale?
No. Tanqory adds a 0% transaction fee on every plan with any payment provider you connect, and never marks up your provider's own rate.
Can I start with only a few products?
Yes. Start with the pieces you sell best and add more as you go; no plan limits how many products or orders you have.
Start your coffee store
Describe your roastery in one sentence and review a store ready to sell.