Sell skincare online
A practical guide for makers and brands of serums, creams and balms: what to decide first, ingredient and labelling checks, photos that show texture, pricing and shipping liquids.
The guide
How to sell skincare online in five steps
Skincare buyers want to know what is inside and how it feels. Each step says what to get right and where your store does the work.
Choose a routine, not a shelf
Start with a few products that work together, such as a cleanser, a serum and a cream, for one skin need. A small routine is easier to explain, photograph and restock than a long list.In Tanqory, products, sizes and refills live in one catalog, grouped into collections by routine or skin need.See how the catalog works
Make it or source it, and keep the records
Whether you formulate yourself or work with a lab, keep each batch, its ingredients and its dates on record. Cosmetics have ingredient, labelling and safety rules in most places, so check the rules where you sell before you list.Tanqory tracks stock for every product and location, and the assistant can draft a reorder for you to confirm.See how inventory works
Show the texture and the full ingredient list
Photograph each product on a plain ground, then its texture on skin or glass. Put the full ingredient list, the size and how to use it in every description, in the same order each time.AI writes product copy from your notes and edits product images, so every listing is clear and consistent.See AI product content
Price the routine and the refill
Add ingredients, packaging, testing, labels and your time, then payment and shipping costs. Compare with brands of similar quality, and price sets and refills so returning buyers have a reason to come back.Tanqory adds a 0% transaction fee with any payment provider you connect, so the margin you set is the margin you keep.See how payments work
Ship liquids sealed and upright
Seal caps and droppers, bag each bottle, and pack it upright with padding. Some carriers limit certain ingredients, so check their rules before you ship across borders.Set shipping zones and rates in Tanqory, then compare carrier rates and print labels in the admin.See how shipping works
Your store
Open a skincare store that runs with you
The last step is the store itself. Three parts of Tanqory do most of the work, so the hours go into the product.
A store ready to sell from one sentence
Describe what you sell. The AI store builder makes the brand, theme, pages and first products for you to review and change.See the AI store builder
An assistant that acts in the admin
Ask about stock, orders or customers and let the assistant do the work, with your confirmation. Everyday chat with it uses no credits.See the AI assistant
0% transaction fee on every sale
Connect your own Stripe, PayPal or Braintree account. Tanqory adds no transaction fee and never marks up your provider's rate.See checkout
More guides
More selling guides
The same five steps, written for other products.
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Beans, roasts and freshness, from the roaster to the doorstep.Read the guideSell home decor online
Vases, lamps and furniture: scale, finish and safe delivery.Read the guideSell digital downloads online
Printables, presets and sound packs: previews, licenses and delivery.Read the guide
Selling skincare online: questions
Do I need approval to sell skincare online?
Most places have rules for cosmetics: ingredient lists, labels, safety assessments and sometimes registration. They differ by country, so check the rules where you sell before your first sale.
How should I price skincare?
Add ingredients, packaging, testing, labels and your time, then payment and shipping costs. Compare with brands of similar quality and plan prices for sets and refills.
Where can I sell skincare online?
In your own Tanqory store first, and from the same admin on Amazon, eBay, TikTok Shop, Facebook and Instagram, with product feeds to Google Merchant Center.
Does Tanqory take a cut of each sale?
No. Tanqory adds a 0% transaction fee on every plan with any payment provider you connect, and never marks up your provider's own rate.
Can I start with only a few products?
Yes. Start with the pieces you sell best and add more as you go; no plan limits how many products or orders you have.
Start your skincare store
Describe your routine in one sentence and review a store ready to sell.