Sell clothing online
A practical guide for labels and resellers of shirts, knitwear, trousers and more: choosing a range, sizing it, photographing fit and fabric, pricing each style and handling returns.
The guide
How to sell clothing online in five steps
Clothing buyers cannot try anything on, so every step is about fit, fabric and trust.
Choose a range and a size chart
Start with a few styles that share a fabric, a fit or a season, and decide your size range before you produce. One size chart, used the same way on every style, answers most questions before they are asked.In Tanqory, each style is one product with sizes and colors as variants, grouped into collections.See how the catalog works
Make it or source it, and know the fabric
Whether you sew in a studio, work with a factory or buy wholesale, record the fiber, weight, origin and care of every fabric. Labelling rules for fiber content and care vary, so check the rules where you sell.Tanqory tracks stock by size and color at every location, and the assistant can draft a reorder for you to confirm.See how inventory works
Show fit, fabric and scale
Photograph each style flat or on a form for color, then on a person for fit, and add a close-up of the fabric. Write the model's height and size, and how the garment fits compared with the chart.AI writes product copy from your notes and edits product images, so every style is described the same way.See AI product content
Price each style with returns in mind
Add fabric, trims, making, labels and packaging, then payment, shipping and the cost of returns. Compare with similar labels, and plan which styles carry full price and which go into seasonal offers.Tanqory adds a 0% transaction fee with any payment provider you connect, and discounts are built in.See how payments work
Ship it folded, and make returns simple
Fold garments in tissue inside a mailer bag or a slim box, and publish a returns policy buyers can read before they pay. A clear exchange path for sizes keeps a sale that would otherwise be refunded.Set shipping zones and rates in Tanqory, then compare carrier rates and print labels in the admin.See how shipping works
Your store
Open a clothing store that runs with you
The last step is the store itself. Three parts of Tanqory do most of the work, so the hours go into the product.
A store ready to sell from one sentence
Describe what you sell. The AI store builder makes the brand, theme, pages and first products for you to review and change.See the AI store builder
An assistant that acts in the admin
Ask about stock, orders or customers and let the assistant do the work, with your confirmation. Everyday chat with it uses no credits.See the AI assistant
0% transaction fee on every sale
Connect your own Stripe, PayPal or Braintree account. Tanqory adds no transaction fee and never marks up your provider's rate.See checkout
More guides
More selling guides
The same five steps, written for other products.
Selling clothing online: questions
Do I need anything special to sell clothing online?
Many places require fiber content and care information on the garment label, and some ask for the country of origin. Check the rules where you sell before your first production run.
How do I reduce returns on clothing?
Use one size chart on every style, photograph each piece on a person with their height and size, show the fabric close up, and describe how each style fits compared with the chart.
Where can I sell clothing online?
In your own Tanqory store first, and from the same admin on Amazon, eBay, TikTok Shop, Facebook and Instagram, with product feeds to Google Merchant Center.
Does Tanqory take a cut of each sale?
No. Tanqory adds a 0% transaction fee on every plan with any payment provider you connect, and never marks up your provider's own rate.
Can I start with only a few products?
Yes. Start with the pieces you sell best and add more as you go; no plan limits how many products or orders you have.
Start your clothing store
Describe your range in one sentence and review a store ready to sell.