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Get ready for Black Friday

Tanqory's year-end guide gives you the dates, a week by week plan from eight weeks out, and the store features that carry Black Friday, Cyber Monday and the holidays: discounts, gift cards, pre-orders, AI written copy and emails, and prices in your buyers' currencies.

Black Friday 2026, Fri, Nov 27

  1. 42days
  2. 12hours
  3. 00minutes
  4. seconds

Counting to midnight UTC on Fri, Nov 27, 2026. The page moves to next year's dates the day after the season ends.

The dates

Four days that set the year

Black Friday started in the United States and is now a sales event in most of the world. Christmas and Boxing Day close the season. Here is where each date drives sales, so you plan for the markets you sell to.

  • In 43 days

    Black Friday

    The day after US Thanksgiving. Sales events run all week in Europe, Latin America, South Africa, India and the Gulf, where it is often called White Friday.

  • Cyber Monday

    The Monday after Black Friday, born online. Shoppers come back for the offers they missed on the weekend.

  • Christmas

    Gift orders peak in early December and stop at each carrier's last delivery date. After that, gift cards keep selling.

  • Boxing Day

    A big sales day in the UK and the Commonwealth, and the start of January sales and gift card spending.

Dates in UTC from public holiday calendars.

The plan

Eight weeks to Black Friday, week by week

Each step lands on a real date counted back from this year's Black Friday. The dot marks where today falls, so you can see what to do next.

  1. 8 weeks out

    Pick the offer and the products

    Hero products12 pickedOffer20% offLast year's sellersReport
    You are here
  2. 6 weeks out

    Order stock, open pre-orders on what lands late

    Wool scarf, charcoalPre-orderShips fromFri, Nov 13
  3. 4 weeks out

    Let AI write the copy and the emails

    Product copy40 writtenCampaign emails3 drafts
  4. 2 weeks out

    Load discounts and gift cards

    Code BLACKFRIDAYReadyGift cards$25 to $200
  5. 1 week out

    Check currencies, shipping and last order dates

    Prices in EUR, GBP, AUDOnLast order for ChristmasShown
  6. Black Friday

    Sell, answer buyers, watch stock

    Orders todayLiveAsk: what sold out?Answered
  7. January

    Gift card spending and returns

    Gift cards redeemedTrackedReturnsIn one list

The store, products and figures in the plan are an example.

Built into every plan

What carries a store through the season

Everything below is part of your Tanqory plan. No app to install before the busiest weeks of the year, and a 0% transaction fee on every sale with the payment provider you connect.

Discounts

Codes and automatic offers, set on the products, collections and dates you choose. The AI assistant drafts them from one sentence and waits for your confirmation.

Learn more: Discounts

BLACKFRIDAY20% offApplies toKnitwearRunsFri, Nov 27 to Mon, Nov 30

Gift cards

Sell digital gift cards in the amounts you set. They keep selling after the last shipping day and bring buyers back in January.

Learn more: Gift cards

Gift card$50Sent toBy email

Pre-orders

Sell what is still on its way, with a delivery date on the product. Sold-out variants stay on sale, and buyers get an email when stock returns.

Learn more: Pre-orders

Wool scarfPre-orderBack in stock emailOn

Local currencies

Markets let buyers in each region see prices in their own currency, with local payment methods through regional gateways.

Learn more: Local currencies

United KingdomGBPGermanyEURAustraliaAUD

Every channel, one stock count

Sell on Amazon, eBay, TikTok Shop, Facebook and Instagram from one admin, and send product feeds to ChatGPT, Google, Meta and TikTok from one settings page.

Learn more: Every channel, one stock count

Online storeLiveAmazon, eBayLiveFeeds4 sent

AI native

Hand the season's busy work to AI

The weeks before Black Friday fill up with copy, emails and setup. Tanqory's AI takes that work off your team, so the hours go to stock, service and the offer itself.

  • Product copy, campaign emails and store policies are written by AI with no credits used

  • The assistant creates discounts and gift cards, and acts only after you confirm

  • AI generates and edits product images for the campaign

  • Ask in plain words how today is going and get the answer from your orders

See what the AI assistant does
Make 20% off all knitwear from Black Friday to Cyber Monday and write the email
Discount BLACKFRIDAY draftedConfirmEmail to 2,400 subscribersDraftCopy on 18 knitwear productsWrittenConfirm and create
Email draftSubject: 20% off knitwear, Black Friday to Cyber MondayOur warmest pieces are 20% off from Friday until Monday night. Free gift wrap on every order.

Example request and store.

Last order date, exampleUnited States, groundThu, Dec 17United Kingdom, trackedSat, Dec 19Germany, internationalSat, Dec 12Australia, expressTue, Dec 15

Example dates. Use your carrier's published cutoffs.

Shipping

Ship on time, and say when the last day is

Holiday orders depend on the carrier. Tanqory gets live rates and prints labels with DHL, FedEx, UPS and Easyship, and tracks every parcel with 17TRACK. Each carrier publishes its own last delivery dates before Christmas; put yours in the announcement bar and on product pages so buyers order in time.

  • Live rates and labels from the carriers you connect

  • Tracking for every parcel, in the admin and for the buyer

  • Your last order date on the store, edited in the theme editor or by asking AI

See shipping in Tanqory

Questions merchants ask before the season

When is Black Friday this year?

Black Friday is the day after US Thanksgiving, the fourth Friday of November. This page shows this year's date and counts down to it, and moves to next year's date the day after the season ends. Cyber Monday is the Monday after.

How early should I start preparing for Black Friday?

About eight weeks out. That leaves time to pick the offer, order stock or open pre-orders, write copy and emails, load discounts and gift cards, and check shipping and currencies a week before. The plan on this page puts each step on a date.

Do I need extra apps for Black Friday on Tanqory?

No. Discounts, gift cards, pre-orders, marketing email, markets with local currencies and sales channels are built into the plan. You do not install an app before the busiest weeks of the year.

Does AI writing for my sale use AI credits?

No. Writing product copy, emails, policies and reports, and asking the assistant to act in the admin, use no credits. Credits apply to image generation, store launch, theme generation and automation. A fair-use ceiling may slow very heavy use, it never stops it.

Can I sell to buyers in other countries in their currency?

Yes. Markets show prices in local currencies, and regional gateways add local payment methods. Tanqory adds a 0% transaction fee on every sale, and you pay only your payment provider's own rate.

Which countries celebrate Black Friday?

It started in the United States and runs as a sales event across Canada, the UK and Ireland, most of Europe, Australia and New Zealand, Brazil and Mexico, South Africa, India and the Gulf states, where it is often called White Friday.

Will Tanqory show my sales numbers to anyone?

No. Your orders and sales are yours. You see them in your admin and can export orders, customers, products and reports as CSV at any time.

Open your store before the rush

Describe what you sell and get a store ready to sell, with discounts, gift cards and local currencies built in. 3 days free before your first charge.