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Get ready for Diwali

Tanqory's Diwali guide gives you the dates, the markets that celebrate, a plan from six weeks out, and the store features that carry the festival season: gift sets, discounts, gift cards, AI written copy and emails, and prices in your buyers' currencies.

Diwali 2026, Sun, Nov 8

  1. 23days
  2. 12hours
  3. 00minutes
  4. seconds

Counting to midnight UTC on Sun, Nov 8, 2026. The page moves to next year's dates the day after the season ends.

The dates

Dhanteras, then Diwali

Diwali, the festival of lights, moves each year with the Hindu lunisolar calendar, in October or November. It is the biggest shopping season in India and is celebrated in Nepal, Singapore, Malaysia, Mauritius and by communities worldwide. Dhanteras, two days before, is a traditional day to buy gold, silver and new things for the home.

  • Dhanteras

    Jewellery, kitchenware, electronics and home goods.

  • In 24 days

    Diwali

    Gifts, sweets, lights, clothes and decor. Gift orders close days earlier.

Dates in UTC from public holiday calendars.

The plan

Six weeks to Diwali, week by week

Each step lands on a real date counted back from this year's Diwali. The dot marks where today falls.

  1. 6 weeks out

    Plan gift sets and order stock

    Gift sets8 plannedStockOrdered
  2. 4 weeks out

    Let AI write the copy and the emails

    Product copy36 writtenCampaign emails3 drafts
    You are here
  3. 2 weeks out

    Load discounts and gift cards

    Code DIWALIReadyGift cardsOn sale
  4. 1 week out

    Show last order dates, check currencies

    Last order dateShownPrices in INR, GBP, AEDOn
  5. Dhanteras

    Feature jewellery, kitchenware and home

    Dhanteras editLiveOrders todayLive
  6. Diwali

    Sell gift cards for late gifts

    Gift cardsSellingAsk: what sold out?Answered
  7. After Diwali

    Returns and the season report

    ReturnsIn one listSeason reportReady

The store, products and figures in the plan are an example.

Built into every plan

What carries a store through the season

Everything below is part of your Tanqory plan, with a 0% transaction fee on every sale with the payment provider you connect.

Discounts

Codes and automatic offers, set on the products, collections and dates you choose. The AI assistant drafts them from one sentence and waits for your confirmation.

Learn more: Discounts

DIWALIGift set 15% offApplies toGift setsRunsSun, Oct 25 to Sun, Nov 8

Gift cards

Sell digital gift cards in the amounts you set. They keep selling after the last shipping day and bring buyers back in January.

Learn more: Gift cards

Gift card$50Sent toBy email

Pre-orders

Sell what is still on its way, with a delivery date on the product. Sold-out variants stay on sale, and buyers get an email when stock returns.

Learn more: Pre-orders

Wool scarfPre-orderBack in stock emailOn

Local currencies

Markets let buyers in each region see prices in their own currency, with local payment methods through regional gateways.

Learn more: Local currencies

United KingdomGBPUnited Arab EmiratesAEDSingaporeSGD

Every channel, one stock count

Sell on Amazon, eBay, TikTok Shop, Facebook and Instagram from one admin, and send product feeds to ChatGPT, Google, Meta and TikTok from one settings page.

Learn more: Every channel, one stock count

Online storeLiveAmazon, eBayLiveFeeds4 sent

AI native

Hand the season's busy work to AI

The festival season brings gift sets, copy and emails for weeks. Tanqory's AI writes them, so the team spends the hours on stock and delivery.

  • Product copy, campaign emails and store policies are written by AI with no credits used

  • The assistant creates discounts and gift cards, and acts only after you confirm

  • AI generates and edits product images for the campaign

  • Ask in plain words how today is going and get the answer from your orders

See what the AI assistant does
Make 15% off all gift sets until Diwali and write the email
Discount DIWALI draftedConfirmEmail to 2,200 subscribersDraftCopy on 14 gift setsWrittenConfirm and create
Email draftSubject: Diwali gift sets, 15% offLights, sweets and gift boxes for the festival. Order by the date below for delivery before Diwali.

Example request and store.

Last order date, exampleIndia, localTue, Nov 3United Kingdom, internationalThu, Oct 29United Arab Emirates, internationalFri, Oct 30Singapore, internationalFri, Oct 30

Example dates. Use your carrier's published cutoffs.

Shipping

Ship on time, and say when the last day is

Gifts must arrive before the festival. Tanqory gets live rates and prints labels with DHL, FedEx, UPS and Easyship, and tracks every parcel with 17TRACK. Put your last order date in the announcement bar, and sell gift cards after it.

  • Live rates and labels from the carriers you connect

  • Tracking for every parcel, in the admin and for the buyer

  • Your last order date on the store, edited in the theme editor or by asking AI

See shipping in Tanqory

Questions merchants ask before Diwali

When is Diwali this year?

It moves each year with the Hindu lunisolar calendar, in October or November. This page shows the next date and counts down to it. Dhanteras is two days before.

Which markets celebrate Diwali?

India, Nepal, Sri Lanka, Singapore, Malaysia, Mauritius, Fiji and Trinidad and Tobago, and communities in the UK, the US, Canada, Australia and the Gulf.

Do I need extra apps for Diwali on Tanqory?

No. Discounts, gift cards, pre-orders, marketing email, markets with local currencies and sales channels are built into the plan.

Does AI writing for my campaign use AI credits?

No. Writing product copy, emails, policies and reports, and asking the assistant to act in the admin, use no credits. Credits apply to image generation, store launch, theme generation and automation.

Will Tanqory show my sales numbers to anyone?

No. Your orders and sales are yours. You see them in your admin and can export orders, customers, products and reports as CSV at any time.

Open your store before the festival

Describe what you sell and get a store ready to sell, with gift cards, discounts and local currencies built in. 3 days free before your first charge.