ROI calculator
See what a year of your store really costs
Put in your orders, platform bill, apps, payment fees and staff hours, and see a year today against a year on Tanqory, line by line.
You keep $9,262 a year·Pays back in 2 months
Free, no sign-up, no email. Nothing you type leaves this page.
Your year
12 months
Today, a year
$30,516
On Tanqory, a year
$21,254
Difference a year$9,262
Payback2 months
- Platform plan$1,440$218
- Platform fee per sale$3,240$0
- Payment provider$11,556$11,556
- Apps and plugins$2,280$480
- Staff time$12,000$9,000
The assumptions, in plain words
- 600 orders a month at $45.00 each: $27,000 in sales a month.
- Today your platform bills $120 a month. On Tanqory the Starter plan is $14.00 a month on yearly billing, from the pricing catalog, with 3 staff seats.
- Your platform takes 1% of each sale on top. Tanqory takes 0%.
- Your provider charges 2.9% plus $0.30 per order on both sides. Tanqory never marks it up.
- You pay $150 a month for apps the plan already does, and keep paying $40 for the rest.
- Your team spends 40 hours a month on manual work at $25 an hour. You expect the AI assistant to take 25% of it.
- Switching costs you $1,500 once.
A year today costs $30,516; on Tanqory $21,254. That leaves $9,262 a year, and the switch pays back in 2 months.
Your store
Today
Only if your platform charges one, for example when you use your own payment provider
Email, reviews, subscriptions, B2B, automation, invoices
Anything else, such as a loyalty program
On Tanqory
Staff time and AI
Product copy, emails, order updates, reports
Your own estimate, not a promise. Set 0 to leave AI out.
Switching
Setup, design help, your team's time
A year today costs $30,516; on Tanqory $21,254. That leaves $9,262 a year, and the switch pays back in 2 months.
Line by line
Every cost, today and on Tanqory
The same five lines as the calculator, with what each costs a month and why it moves. A line that is the same on both sides, like your payment provider's rate, stays in so the total is the whole cost.
| Cost | Today | On Tanqory | Difference |
|---|---|---|---|
| Platform planYour plan bill against the Tanqory plan, seats and stores from the pricing catalog | $1,440$120 a month | $218$18 a month | $1,222$102 a month |
| Platform fee per saleThe extra percent your platform takes per sale against the Tanqory transaction fee | $3,240$270 a month | $0$0 a month | $3,240$270 a month |
| Payment providerYour provider's own rate on both sides, never marked up | $11,556$963 a month | $11,556$963 a month | $0$0 a month |
| Apps and pluginsApp bills for jobs the plan already does go; the rest stay | $2,280$190 a month | $480$40 a month | $1,800$150 a month |
| Staff timeThe share of manual hours you expect the AI assistant to take | $12,000$1,000 a month | $9,000$750 a month | $3,000$250 a month |
| Total a year | $30,516$2,543 a month | $21,254$1,771 a month | $9,262$772 a month |
How it is worked out
Cost of ownership is more than the plan price
A store costs its platform plan, a fee on each sale, the payment provider, the apps around it and the hours the team spends keeping it running. Each card shows one part with sample numbers, drawn by the same code as the calculator.
- 1Plan$120 a month
- 2Fees$270 a month
- 3Payments$963 a month
- 4Apps$190 a month
- 5Staff time$1,000 a month
$30,516 a year today
Sample: the store the calculator opens on, today
A year of cost in one sum
Add the five monthly costs and multiply by twelve. Do it for how you run today and for Tanqory, and the gap between the two is what a switch is worth a year.
- $10,000 a month in sales$1,200 a year
- $50,000 a month in sales$6,000 a year
- $200,000 a month in sales$24,000 a year
Tanqory: 0% transaction fee at every level
Sample: a 1% extra platform fee
A fee per sale grows with every order
A plan price stays put; a percent on each sale climbs with your sales. A 1% extra fee looks small until you see it over a year at each level of sales.
- 30 hours your team keeps
- 10 hours back to you
Sample: 40 hours a month, 25% set by the merchant, as in the calculator
Hours are a cost too
Writing product copy, answering the same questions and building reports take hours every week. Count them at what an hour costs you, then set how much you expect the AI assistant to take.
$1,500 to switch, $772 kept a month
Paid back in month 2
Sample: the store the calculator opens on
Payback, in months
Divide the one-time cost of switching by what you keep each month. A short payback means the switch has paid for itself well inside the first year.
On Tanqory
Where the cost comes off
Four of the five lines get shorter on Tanqory. The plan price comes from the same catalog checkout bills from, and the AI line is the share you set, never a promise.
0%
Tanqory transaction fee
Your provider's own rate, not marked up
No transaction fee on any plan
Connect your own Stripe, PayPal or Braintree account and pay a 0% Tanqory transaction fee on every plan. You pay your provider's own rate, never marked up. See payments
Draft the teapot restock email
Drafted, with last month's sales report, for your review
Cast iron teapotBack in stock this week, in matte black and moss green.- Restock emailDrafted
- Sales reportDrafted
- Discount for returning buyersTo confirm
AI credits used: none
AI takes the busywork
Ask the assistant in the admin and it drafts product copy, emails, policies and reports, and acts on products, orders and discounts once you confirm. Everyday work like this uses no AI credits. See the AI assistant
- Reviews
- Subscriptions
- Automation
Fewer app bills
Marketing email, product reviews, subscriptions, B2B and wholesale, workflow automation and invoices come with the plan, so the apps you paid for them can go. See what each plan includes
- Starter: 2 seats
- Growth: 5 seats
- Business: 15 seats
- Scale: 50 seats
- Enterprise: every seat you need
Seats for the team in the plan
Each plan includes staff seats, and an extra seat is a small add-on, so a growing team does not force a jump to a dearer plan. Compare plans
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Questions about the cost of running a store
What is the total cost of ownership of an online store?
Everything you pay to keep the store running: the platform plan, any fee the platform takes on each sale, your payment provider, the apps and plugins around the store, and the hours your team spends on manual work. The calculator counts all five for a year.
Where do the Tanqory prices come from?
From the Tanqory pricing catalog, the same one checkout bills from. The plan price, the price of an extra seat and the transaction fee are read from it when the page loads, so they match the pricing page. Nothing on the Tanqory side is typed by hand.
Why is the payment provider line the same on both sides?
On Tanqory you connect your own Stripe, PayPal or Braintree account and pay that provider's own rate, never marked up. The line stays in so the total is the whole cost, and it only changes if you change your rate.
How does this total compare with what other platforms charge?
Other platforms charge on the same five lines, in different places. Some keep the plan price low and take an extra percent of each sale when you use your own payment provider; some charge for staff seats or extra stores; and email, reviews, subscriptions or B2B often come as paid apps. Put each of those bills into the calculator and the total shows the whole year side by side, whichever platform you run on today.
How should I set the share the AI assistant takes?
It is your own estimate, so start with work you know well. The assistant drafts product copy, emails, policies and reports without using AI credits, and acts on products, orders, discounts and customers once you confirm. Set 0 to see the comparison without AI at all.
Which apps count as built into the plan?
Marketing email, product reviews, subscriptions, B2B and wholesale, workflow automation, markets and local currencies, invoices and finance. Put the bills for those apps in the first apps field. A loyalty program is a paid add-on on Tanqory, so keep its bill in the second field.
What does the calculator leave out?
Costs that stay the same wherever you sell, such as the products themselves, shipping, ad spend and taxes. Themes are left out too: every Tanqory theme is free, so add a theme you pay for today to the one-time switching cost.
Is anything I type saved or sent?
No. The sums run in your browser, and nothing you type leaves the page or is stored.
Run the numbers, then run the store
Describe what you sell and Tanqory drafts the store for you. Keep your own payment provider with a 0% transaction fee, and let AI take the busywork.