Business model canvas
Your whole business on one page
Write straight into the nine blocks, from customers to costs. The canvas saves itself in this browser and downloads as a print-ready PDF or PNG whenever you want it.
Free, no sign-up, no email. Saved only in this browser; nothing you type leaves this page.
Your canvas
Nine blocks, one page
Write one note per line. The numbers show the order most founders fill it in: customers first, costs last. Every change is saved in this browser as you type.
Key partners
Who do you rely on: suppliers, makers, carriers, allies?
Key activities
What must you do well, week after week?
Key resources
What do you need to own or have: people, tools, stock, know-how?
Value propositions
What problem do you solve, and why choose you over the alternatives?
Customer relationships
How do you win customers and keep them coming back?
Channels
Where do customers find you, buy from you and get what they bought?
Customer segments
Who are you making value for? Name the groups, most important first.
Cost structure
What are the biggest costs of running the model? Which grow with sales?
Revenue streams
What do customers pay for, how and how often?
- Blocks filled
- 9 of 9
- Notes
- 40
- Page
- A4 landscape, one page
Every block is filled in and fits on one page.
Canvas updated: 9 of 9 blocks filled, 40 notes.
Read the canvas
What each block asks of your business
The right side is about customers and how money comes in; the left side is what it takes to serve them and what that costs. Each card shows that block of the example, drawn by the same code as your download.
1. Customer segments
The groups you make value for. Different needs, channels or prices mean different segments, so list them apart and put the one that matters most first.
2. Value propositions
Why a segment buys from you and not the alternative: faster, cheaper, made to order, easier. Write one line per segment if they buy for different reasons.
3. Channels
How customers hear about you, buy and receive what they bought: your own store, marketplaces, social media, a market stall, wholesale.
4. Customer relationships
How you win customers, keep them and sell to them again: self-serve accounts, a personal reply, a members club, a subscription.
5. Revenue streams
What each segment pays for and how: one-off sales, subscriptions, wholesale terms, fees. Note how often money comes in, not just how much.
6. Key resources
What the model cannot run without: people with rare skills, equipment, stock, your store and customer list, a brand people trust.
7. Key activities
The work you have to do well to deliver the value: making, packing and shipping, content that brings customers in, support that keeps them.
8. Key partners
The suppliers, makers, carriers and allies you depend on, and what each takes off your plate so you can focus on the rest.
9. Cost structure
The biggest costs the blocks above create. Split the fixed costs, like rent, from the ones that grow with every order, like packaging and payment fees.
On Tanqory
From the canvas to your first sale
Once the canvas holds up, Tanqory takes the busywork of setting up and running the store off your plate, with AI built into every plan.
Store from one description
- Brand name and colors
- Ready
- Theme, built in React
- Ready
- Home, about and policy pages
- Ready
- Products with copy
- Ready
Your value proposition becomes a store
Describe what you sell, the way you wrote it on the canvas, and the AI builds a store ready to sell: brand, theme, pages and products, without a designer or a developer. See the AI store builder
Payment providers
- Stripe
- 0% fee
- PayPal
- 0% fee
- Subscriptions and B2B
- Built in
Keep more of every revenue stream
Pay a 0% transaction fee on every plan with the payment provider you connect, at the provider's own rate. Subscriptions and B2B wholesale are built into the plan, with no extra apps to pay for. See pricing
Sales channels
- Online store
- Connected
- TikTok Shop
- Connected
- Facebook and Instagram
- Connected
Every channel on the canvas, one admin
Sell on Amazon, eBay, TikTok Shop, Facebook and Instagram from the same admin as your own store, so products, stock and orders stay in one place. See sales channels
Assistant
- Which subscribers skipped this month?
- Found the skipped deliveries
- Found
- Draft a win-back email for them
- Send it to that segment?
- Confirm
Key activities, with an assistant
The AI assistant in your admin answers and acts across products, orders, inventory, customers and marketing, and asks you to confirm before it changes anything. Everyday work like this uses no AI credits. See the AI assistant
Questions about the business model canvas
What is a business model canvas?
It is a one-page map of how a business makes, delivers and earns from value, split into nine blocks: customer segments, value propositions, channels, customer relationships, revenue streams, key resources, key activities, key partners and cost structure. It shows how the parts depend on each other at a glance.
In what order should I fill in the nine blocks?
Start on the right with the customers: segments, value propositions, channels, relationships and revenue streams. Then fill in the left: the resources, activities and partners it takes, and the costs they add up to. The numbers on each block follow that order.
How is a business model canvas different from a business plan?
A business plan is a long document with forecasts and detail for lenders or investors. The canvas is one page you can change in minutes, so it suits testing ideas and talking them through with a team before you write the plan.
What is the difference between a business model canvas and a lean canvas?
The lean canvas swaps some blocks for problem, solution, key metrics and unfair advantage, to suit a startup still testing whether anyone wants the product. The business model canvas keeps partners, activities, resources and relationships, which suits a business that already knows its customers.
Is my canvas saved, and who can see it?
It is saved in this browser on this device as you type, and nowhere else: nothing is sent to Tanqory or anyone else, and there is no account. Clearing your browser data or using a private window removes it, so download a PDF or PNG to keep a copy.
Can I download it as a PDF or a picture?
Yes. Download PDF makes a one-page landscape file in A4 or Letter that prints cleanly in black and white. Download PNG makes a sharp picture for slides, chats and documents, and keeps any alphabet or symbol you typed.
How often should I update my business model canvas?
Whenever something you tested changes a block: a new channel, a price change, a partner you no longer need. Many teams look at it again every quarter, or before any big decision, and keep the old versions to see how the model moved.
Is the business model canvas template free?
Yes. The tool, the example and the downloads are free, with no sign-up and no email.
Can I start the business on Tanqory once the canvas is done?
Yes. Describe what you sell and the AI builds a store ready to sell, with your brand, theme, pages and products. Every plan has a 0% transaction fee with the payment provider you connect, and subscriptions and B2B wholesale are built in.
Turn the canvas into your store
Describe what you sell and get a store ready to sell, keep more of each sale with a 0% transaction fee, and let the AI assistant take everyday store work off your team.